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Our Story

I LUV IT - Our Story


I Luv It makes hand-crafted all-natural deodorants. We offer gentle invigorating scents, and some pretty rockstar scents, that subdue odours all day without the use of overpowering perfumes or dangerous chemicals.

While there are many different natural deodorants on the market, I took over this formulation and business in 2019 because it truly is the one I fell in LUV with! In my career as a practicing nurse, going on 10 years now, owning a health conscious business was a no brainer. I’m a wife and mama to 3 boys and it’s all hands on deck sometimes. Who needs to read through the dirty laundry list of ingredients when you can keep it simple AF? 

Because bad B.O. ...it’s gotta GO! 

I LUV IT Natural Deodorant is: 

Canadian born and raised
Cruelty Free - Leaping Bunny Certified
Clean Ingredients - aluminum, paraben, sulfate free
Tested on HUMANS only 

And heya, we are transparent around here.We don’t hide anything. We list everything we use. The word proprietary isn’t in our vocab.  We don’t have anything to hide and neither does our deodorant! There’s no reason to masquerade when you’re handmade. 

I Luv It all natural deodorant has none of the harmful ingredients featured in high-profile brands or the need for excess ingredients or water that is in other natural deodorant brands.  We scent our deodorants only with essential oils. No aluminum, parabens, phthalates, or anything else that may carry serious side effects. 

Even without the nasty chemicals, I Luv It provides plenty of protection for firefighters, hockey players, business sharks, kids, moms, and everyone in-between. We know, because we tested I Luv It on all of them!

Read some of our rave reviews on Facebook!  

Thanks for stopping in! Feel free to drop us a line to say hi or to share your experience with I LUV IT all natural deodorant. We’re always in the mood for good news and healthy living! 

Kristin Sayn