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Let’s have a real talk. You wouldn’t slather mystery goop all over your armpits, right? (We hope not.) But that’s basically what’s happening with a lot of conventional deodorants. They might keep the sweat away, but at what cost? 👀
At ILuvIt, we’re all about transparency, clean ingredients, and smelling amazing without compromising your health. So let’s break down what’s actually in most big-brand deodorants—and why we gave those ingredients a hard ✨nope✨.
🚫 Aluminum Compounds
Aluminum is used in antiperspirants to block your sweat glands and stop you from sweating. But sweating is your body’s natural detox system. Blocking it? Not the move. Plus, aluminum has raised some health concerns (Google it—we’ll wait), and we’re not here for that stress.
🚫 Parabens
Parabens are preservatives. They also mimic estrogen in the body… which is as weird as it sounds. Some studies link them to hormone disruption, so we left them off the guest list.
🚫 Synthetic Fragrance
“Fragrance” might sound innocent, but it can be a sneaky way to hide hundreds of unlisted chemicals. If we can’t pronounce it, and we wouldn’t put it in a smoothie, it’s not going in our deodorant either.
So What Is in ILuvIt Deodorant?
Only the good stuff. We use clean, plant-powered ingredients that work with your body—like:
✨ Arrowroot Powder – Absorbs moisture so you stay dry without the drama
✨ Coconut Oil – Naturally antimicrobial and ultra-nourishing
✨ Shea Butter – Makes your pits feel silky smooth
✨ Essential Oils – For scents that actually smell like something real (Peach & Ginger, anyone?)
Bottom Line?
You deserve deodorant that doesn’t just mask odours but actually supports your body, smells amazing, and feels like a treat every time you swipe it on. At ILuvIt, we keep it clean, we keep it simple, and we keep it cute. 💁
Ready to break up with the junk and find your forever deo?
Grab your fave scent and give your pits the love they deserve.
